On Monday his CNN show, from London, offered swimmer Ryan Lochte's mother, after he'd won gold in the 400-metre individual medley, and Mark Spitz on the controversy surrounding Chinese swimmer Ye Shiwen. Audience return in the 25-54 demographic - 72,000.
On Tuesday, he feted viewers with Panasonic North America CEO Joe Taylor and Sir Steve Redgrave. Audience return in the 25-54 demographic - 73,000.
And before you say that real fans are watching the live Olympics on NBC, Rachel Maddow on MSNBC (261,000 and 280,000) and Bill Hannity on Fox News (358,000 and 339,000) are holding up a little better. Our Piers is even being pipped by Dr Drew on Headline News again...
- For context, weekly reach of BBC Radio Oxford is 68,000.
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