Thursday, August 2, 2012

Rajar radar

The latest quarterly listening figures make it hard for the BBC to provide a warm bath of joy for all; total BBC listening is down 1,000,000 year on year - so those swimming even a little against the tide are doing well.

So, using year-on-year stats, Radio 2 has 491k more listeners, 6Music has 109k more, and The Asian Network has 47k more, up to a new record. A triple whammy for Bob Shennan. He must think he's in pole position, should Tim Davie still be bothering the headhunters. Or will Olympic sheen slide Roger Mosey into Broadcasting House ?

Radio 4 Extra has hit a new record, up 31k. Meanwhile Radio Cymru has lost 15k, down to 131,000. Figures for Radio nan Gaidheal aren't published.

Radio Manchester, now in the bosom of the MediacityUK mothership, will be pleased with an extra 65,000 listeners year on year - up to 230,000 - but still a little off 2001 peaks of 361,000.

At Talksport, a strategy blip for Moz Dee, never riddled with self-doubt. Making sport, sorry, football, the sole topic of conversation 24 hours a day coincided with a loss of 293k listeners.

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