It seems Channel 4's figures are taking a bigger hit than most from the warm weather. BARB's public ratings for the first week of July show 4's share of audience falling behind Channel 5 - 3.8% plays 4.0%.
If you add in +1 viewing, C4 comes back - 4.5% plays 4.3%.
On Thursday of this week, all day ratings for C4 delivered a 4.1% share - with Channel 5 hitting 4.9%.
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