Competition time

Some odds and ends from an interesting review of BBC output for children by the BBC Trust. It's moderately upbeat. I'm guilty of picking out some uncomfortable bits.

CBBC...has been overtaken by Disney as the most watched children’s channel in satellite and cable homes. 

None of the children who responded to the consultation question on what radio programmes they listened to mentioned Radio 4 Extra [which has a weekday show at 4pm aimed at them]

2.1 million children watch BBC One and BBC Two each week but do not currently watch either CBeebies or CBBC [was it right to take tea-time output off BBC1 and 2 ?]

First-run originated hours on the PSB channels reduced by 51% from 2006 to 2011. The BBC’s reduction of children’s programming was 46% over the period. [a lot less new to watch]

In 2012-2013, CBBC’s average weekly reach fell by around 150,000 while CITV’s reach held stable at around 1 million viewers each week after steady increases in recent years. Milkshake’s performance has been steadily increasing in recent years and, within its dedicated morning slot on Channel 5, continues to be CBeebies’ strongest competitor.   

One in three 8-15 year olds (34%) with a mobile phone, who watch television and who go online at home, also say they undertake some form of crossmedia multi-tasking ‘most times’ when using these media.