Monday, July 21, 2014

Digital disrupter

Welcome to the BBC, Dharmash Mistry, new non-executive director, soi-disant digital disrupter and venture capitalist. Lady Margaret Hall, Oxford - can't find school - followed by Procter & Gamble (where Tim Davie was a contemporary) and the Boston Consulting Group (one time resting place of James Purnell - also a Gooner). Thence through EMAP, where he says he launched Zoo, to various start-ups like LoveFilm and cushion-floggers ACHICA. A spell with Balderton Capital (who backed Wonga before he arrived), and on to a range of non-exec jobs, including Dixons and Hargreaves Lansdown.

His Twitter feed is largely taken up promoting the racily-named Blow Ltd, purveyors of beauty products, and fast blow-drys, make-up, and painted nails. They have, so far, one branch in Covent Garden, and Dharmash has acquired celebrity endorsements from Lisa Snowdon, Millie Mackintosh, Jameela Jalil and Donna Air. That should add a bit of gravitas to the BBC Boardroom conversation.

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