Thursday, October 23, 2014

All ears

Odds and ends from the latest quarterly radio listening figures.

The referendum did little to boost Radio Scotland, at 870k weekly listeners over the three months. Radio Cymru, where new boss Bethan Powys has been shaking up the schedule, fell 38k year on year, to 105k. Things are more worrying for Steve Austins at Radio Wales, down 76k to 398k, closer to the lows of 2009. The BBC Asian Network was up to 629k, from 555k last year, with Nihal's morning phone-in up to record figures; he's interviewing David Cameron today, which should be fun.

Radio 5Live is down at 5.8m - and the trend since 2010 peaks above 7m is not encouraging. The new daytime schedule needs to work for controller Jonathan Wall. TalkSport is off the top, too.

In popular music, Chris Evans is slightly down at Radio 2 and Nick Grimshaw largely unchanged at Radio 1 - though the average age of his audience has ticked up marginally, to 33.7. Heart in London seems to have lost 294k listeners year on year, with Jamie Theakston and Emma Bunton's breakfast offering apparently less appealing than it was.

On Radio 4, woop-woops from The World At One, where the audience is up 183k, to 3.5m.

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