Monday, December 28, 2015
Hypothecation
Somebody has briefed Indie Media Editor Ian Burrell that Newsnight's average audience now stands at 579,000 per show. Somebody at Private Eye thinks the Newsnight annual budget is £7m. Presuming (which we shouldn't) that the average audience was made up of the same people each night, then it's costing £12 per viewer per year. Would you knowingly cough up ?
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In the early NN years, viewing figures were so low that one wag suggested it would be cheaper to turn off the transmitters and post the viewer a VHS copy of the show.
ReplyDeleteIt would be even cheaper with today's technology as a memory card will fit in an envelope - a plotline for W1A, methinks.
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