Monday, October 31, 2016

Bu ble blah blah

The BBC's current infatuation with Michael Buble continued in this week's Desert Island Discs.

Marketing executives will have been entertained to note that Michael's chosen luxury was a Rolex watch. He's been endorsing the product since 2007, and, sometime before 2011, became a Rolex ambassador. 

From their website:

The special moments that I have had with Rolex are moments where I have shared my love for the brand with the people that I love most. I’ve been with my band for a big chunk of my life and, as they hit the 10 year mark, I gift each one of them with their own Rolex. Now, we are like the Rolex gang.

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