Sunday, September 24, 2017

Take that

Smart, aggressive scheduling on BBC1 saw Strictly monster the XFactor. Over two hours and twenty minutes, Strictly attracted an average of 9.35m (47.3% of the available audience), with a peak of 10.19m (50.2%). The X Factor averaged 4.79m (23.7%) with a peak of 6.00m (30.5%).

Last year the first-live-dance-opener was split over Friday and Saturday, with average audiences of 9.26m and 10.1m; the BBC expects more payback next Saturday, when Strictly runs to a mere two hours and five minutes.

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