Some eyebrow raising figures from the National Audit Office on the BBC's Audience Services spend yesterday. Working out who's watching, listening, clicking through, downloading and live streaming cost Auntie £22.4m in the last financial year - up 11% in real terms on 2014/15. Implementing of the sign-in requirements for iPlayer was delayed 15 months, and there are delays of up to 10 months in a "cross-media insight" contract with IPSOS-Mori.
The full report also has a go at Auntie for not being clear about the benefits of this extra investment. Can it really be true that tracking micro-details of what audiences think of the output creates genuine change - and can it actually save money ? BBC staff visited the various databases provided by the Audience team 11,600 times in May. I reckon I look at the overnights more than current BBC employees....
This the first NAO report under the new relationship with the unitary BBC Board. In the old days, you would get a choreographed release, with comments from the BBC Trust and a response from the BBC Executive, openly published. Can't find owt official from the BBC today.
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