Monday, December 11, 2017

Vacuous Piffle

Tim Davie's groovy BBC Worldwide/Studios is looking for a 'VP Insights'. The advertisement gives no insight as to the full title - VP is either Vice President, Visiting Professor, Veterinary Pathologist or Vine Pruner. Maybe the clue is in the job description (not attached). The blurb says:

"This fantastic role within the global Insights team ensures that all of the digital ways that BBC Worldwide connects with consumers use insight as they are conceived of, designed and then optimised day-to-day. From content consumption channels through to email, social media, short form video and other digital channels by which consumers discover, engage with or consume our content. Including the use of insight in strategy, product development, programming, marketing and building / optimising relationships with individual consumers throughout."

I'm hoping there's a reader who can parse this for us.

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